Key Insights

1 – Foodies tend to value food in the context of self-growth and exploration generally to have more knowledge about different cuisines. 

 

2 – Foodies tend to value using devices to check out the ambiance of a new restaurant and to ensure that the place will be an authentic experience with new food options for them to try.

 

3​ – Those who are less entrenched in the “Foodie” community tend to place emphasis on the social side of restaurant experiences and value the convenience of using devices to find places; these Social Eaters get aggravated if the process of finding a new restaurant is too confusing.

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4 – Those who have a social identity that includes the norm of eating out regularly – whether developed based on their family or Northwestern friends – tend to share more values with those in the Foodie community. and tend to be more likely to feel part of a food-centric community themselves.

 

5 – ​Foodies might have more economic capital which is transferable to the cultural capital of knowledge about different cuisines; it is expensive to eat out often, and in order to consistently try new things eat out one needs the money to do so.

 

6 – The way that Foodies speak about their restaurant experiences is akin to the way that HCCs speak about vacations — making it a learning and growth experience — which leads me to believe that Foodies have overlapping values with HCCs (self-exploration, self-growth, authentic experiences).

 

7 – Both Foodies and Social Eaters tend to value the trustworthiness of their food recommendations

 

8 – Many folks feel that they already have their needs met in terms of online food recommendation sites, and do not feel that Unfound offers them anything new at the moment.